How Customer Data Platforms are changing the marketer’s job

It is anticipated that the Customer Data Platform market will grow by almost 800% over the next few years. Already, these systems are completely changing the marketer's way of working on their own contact bases. Is using the CDP tool the future of every marketer?

23rd of July, 2020, 11:00 AM CEST

During the presentation you will learn:

how to use Big Data, AI and predictions in marketing campaigns,
what benefits the company can expect after implementing CDP,
how the implementation and integration with other tools looks like

Aleksander Skałka

Marketing Automation Strategy Director

He has been leading implementation of marketing automation strategies for over 10 years now. He worked as Marketing Automation Consulting Director, being responsible for Customer Success Department and the implementation of SALESmanago for the key customers. He gained and used his experience working with companies such as Orange, Idea Bank, 4Finance, New Balance, Yves Rocher, Oriflame and many more. He manages Marketing Automation Academy that has certified over 500 marketing automation specialists across Europe. Currently he helps to introduce marketing automation strategiess for biggest e-commerce and B2C enterprises.

Why you should join?

Marketing Automation has been one of the fastest growing markets in recent years. Spending for marketing automation tools is expected to reach $25.1 billion annually by 2023. Still, only 51% (on average) of companies are currently using Marketing automation.

79% of top-performing companies have been using marketing automation for three or more years. (Venture Harbour, 2017)
With more than half of B2B companies (58%) plan to adopt the technology. (Emailmonday, 2018)
Modern technology could automate 45% of the activities people are paid to perform (Mckinsey, 2017)

Communication must be personalized in today’s competitive market. Only by knowing what your clients need can you communicate in a way that draws their attention. SALESmanago Marketing Automation helps you understand those needs and expectations, and provides the right tools to address them.

54% of marketers say increasing engagement rate is their top email marketing priority. (Ascend2, 2016)
42% of marketers do not send targeted email messages; only 4% use layered targeting. (MarketingProfs, 2016)
Recipients are 75% more likely to click on emails from segmented campaigns than non-segmented campaigns. (MailChimp, 2017)

Knowing how to react to the latest trends with suitable solutions is crucial for your strategy. Make your marketing team work at peak efficiency. Reduce expenses and time spent on preparing campaigns, and get more conversions on your website. Achieve all this with Marketing Automation!