How to deal with customer data and customer experience in post-pandemic, cookieless world

February 18th, 2021, 12:00 PM CST

76% of consumers have permanently changed shopping behaviors during the pandemic (McKinsey). The greatest shocking blow affected brand loyalty factors. On top of that the world is going cookieless and the big question is how to deal with that.

Join our exclusive webinar and learn:

How the advertising will be affected by the ban of third-party cookies.
What is zero- and first-party data and why companies should use them.
Why in the new era CDPs will be replacing old school CRM platforms helping marketers to overcome the challenges.

Aleksander Skałka

Marketing Automation Strategy Director, SALESmanago

He has been leading implementation of marketing automation strategies for over 10 years now. He worked as Marketing Automation Consulting Director, being responsible for the Customer Success Department and the implementation of SALESmanago for the key customers. He gained and used his experience working with companies such as Orange, Idea Bank, 4Finance, New Balance, Yves Rocher, Oriflame and many more. He manages Marketing Automation Academy that has certified over 500 marketing automation specialists across Europe. Currently he helps to introduce marketing automation strategiess for biggest e-commerce and B2C enterprises.

Why you should join?

Marketing Automation has been one of the fastest growing markets in recent years. Spending for marketing automation tools is expected to reach $25.1 billion annually by 2023. Still, only 51% (on average) of companies are currently using Marketing automation.

79% of top-performing companies have been using marketing automation for three or more years. (Venture Harbour, 2017)
With more than half of B2B companies (58%) plan to adopt the technology. (Emailmonday, 2018)
Modern technology could automate 45% of the activities people are paid to perform (Mckinsey, 2017)

Communication must be personalized in today’s competitive market. Only by knowing what your clients need can you communicate in a way that draws their attention. SALESmanago Marketing Automation helps you understand those needs and expectations, and provides the right tools to address them.

54% of marketers say increasing engagement rate is their top email marketing priority. (Ascend2, 2016)
42% of marketers do not send targeted email messages; only 4% use layered targeting. (MarketingProfs, 2016)
Recipients are 75% more likely to click on emails from segmented campaigns than non-segmented campaigns. (MailChimp, 2017)

Knowing how to react to the latest trends with suitable solutions is crucial for your strategy. Make your marketing team work at peak efficiency. Reduce expenses and time spent on preparing campaigns, and get more conversions on your website. Achieve all this with Marketing Automation!